Ad Rates

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Advertising and Marketing
Unit sizes

1 page 7″ x 10″
1/2 page horizontal 7″ x 4-7/8″
vertical 3 3/8″ x 10″
1/3 page 2 1/8″ x 10″
1/4 page 3 1/4″ x 4-7/8″

Rates (allshown in US$)

Per-insertion price
1 Time
4 Times
1 Page
1/2 Page
1/3 Page
1/4 Page

1 Based on the total amount of space used within a 12-month period.

Covers (non-cancelable)

Inside front $1,700
Inside back $1,600
Outside back $2,000


Standard color $300
Mounted color  $350
Four-color process $850

Pricing available upon request.

Preferred positions
Opposite contents page, add $300
Advertisement rates for supplements orspecial sections are quoted on request.

Copy and contract regulations
A) Advertisers and advertising agencies assume liability for all contentof advertising printed and also assume responsibility for any claims arisingtherefrom made against the publisher.
B) Advertiser and advertising agency agree that the publisher shallbe under no liability for failure for any cause to insert any advertisement.
C) Advertiser and advertising agency are jointly responsible for paymentof advertising published.
D) All advertising material is subject to approval of the publisher.
E) Cancellations cannot be accepted after the closing date.
F) The appearance of advertising in the Journal does not constitutea guarantee of endorsement of the quality or value of such product or ofthe claims made for it by its manufacturer.

Specifications and file format for advertising submissions
Printed offset lithography

Trim size 8-1/2″ x 11″
Type page (standard printing area) 7-1/8″ x 10″
Bleed size 8-3/4″ x 11-1/4″
Client to supply  4-color film negatives
emulsion down
right reading
133- to 150-line screen

Rates are based on the total amount of spaceused within a 12-month period.

Supplementor Special Edition ads
Quoted upon request.

Web (online)
PC or MAC files in TIFF, JPG or EPS formats

Quotes upon requests.

Ad dealines

April 2004 Issue Insertion: February 20th 2004
Artwork: March 11th 2004
July 2004 Issue Insertion: May 20th 2004
Artwork: June 11th 2004
October 2004 Issue Insertion: August 20th 2004
Artwork: September 11th 2004
January 2005 Issue Insertion: November 20th 2004
Artwork: December 11th 2004

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